{"id":11472,"date":"2025-04-20T16:04:49","date_gmt":"2025-04-20T09:04:49","guid":{"rendered":"https:\/\/www.tdm.vn\/thong-tin\/?p=11472"},"modified":"2025-04-22T06:28:43","modified_gmt":"2025-04-21T23:28:43","slug":"lich-su-va-phat-trien-nap-rua-bon-cau-washlet","status":"publish","type":"post","link":"https:\/\/www.tdm.vn\/thong-tin\/lich-su-va-phat-trien-nap-rua-bon-cau-washlet\/","title":{"rendered":"L\u1ecbch s\u1eed h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n n\u1eafp r\u1eeda b\u1ed3n c\u1ea7u \u0111i\u1ec7n t\u1eed th\u00f4ng minh Washlet m\u00e0 \u00edt ai bi\u1ebft"},"content":{"rendered":"\n

Nh\u1eafc \u0111\u1ebfn b\u1ed3n c\u1ea7u th\u00f4ng minh v\u00e0 n\u1eafp r\u1eeda \u0111i\u1ec7n t\u1eed, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd ngh\u0129 ngay \u0111\u1ebfn Washlet c\u1ee7a TOTO – m\u1ed9t ph\u00e1t minh mang t\u00ednh c\u00e1ch m\u1ea1ng trong v\u0103n ho\u00e1 v\u1ec7 sinh. L\u1ecbch s\u1eed h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a Washlet l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1ea7y b\u1ea5t ng\u1edd m\u00e0 kh\u00f4ng ph\u1ea3i ai c\u0169ng bi\u1ebft. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 l\u1ecbch s\u1eed c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n l\u00e0 h\u00e0nh tr\u00ecnh TOTO th\u1ef1c hi\u1ec7n ho\u00e1 t\u1ea7m nh\u00ecn t\u00e1o b\u1ea1o: thay \u0111\u1ed5i th\u00f3i quen v\u1ec7 sinh t\u1eeb gi\u1ea5y kh\u00f4 sang r\u1eeda b\u1eb1ng n\u01b0\u1edbc \u1ea5m. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd \u0111\u01b0a b\u1ea1n \u0111\u1ecdc quay ng\u01b0\u1ee3c th\u1eddi gian, kh\u00e1m ph\u00e1 qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh, c\u1ea3i ti\u1ebfn c\u00f4ng ngh\u1ec7, chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ed9c \u0111\u00e1o v\u00e0 nh\u1eefng c\u1ed9t m\u1ed1c ph\u00e1t tri\u1ec3n quan tr\u1ecdng c\u1ee7a Washlet. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u h\u00e0nh tr\u00ecnh h\u01a1n 40 n\u0103m \u0111\u1ea7y s\u00e1ng t\u1ea1o v\u00e0 n\u1ed7 l\u1ef1c c\u1ee7a TOTO \u0111\u1ec3 hi\u1ec3u v\u00ec sao Washlet<\/strong> x\u1ee9ng \u0111\u00e1ng l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a s\u1ef1 \u0111\u1ed5i m\u1edbi<\/strong> trong cu\u1ed9c s\u1ed1ng hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n\n\n\n\n

Kh\u1edfi ngu\u1ed3n \u00fd t\u01b0\u1edfng n\u1eafp Washlet<\/h2>\n\n\n\n

Th\u1eddi gian : Nh\u1eefng n\u0103m 1960-1970.<\/p>\n\n\n\n

Washlet<\/a> ra \u0111\u1eddi b\u1eaft ngu\u1ed3n t\u1eeb \u00fd t\u01b0\u1edfng \u0111\u1ebfn t\u1eeb b\u00ean kia \u0111\u1ea1i d\u01b0\u01a1ng. \u0110\u1ea7u th\u1eadp ni\u00ean 1960, m\u1ed9t c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i Nh\u1eadt B\u1ea3n nh\u1eadp kh\u1ea9u m\u1ed9t thi\u1ebft b\u1ecb c\u00f3 t\u00ean \u201cWash Air Seat\u201d<\/em> \u2013 n\u1eafp b\u1ed3n c\u1ea7u t\u00edch h\u1ee3p v\u00f2i x\u1ecbt r\u1eeda \u2013 t\u1eeb American Bidet Company<\/strong> (M\u1ef9). S\u1ea3n ph\u1ea9m n\u00e0y nh\u1eafm \u0111\u1ebfn vi\u1ec7c h\u1ed7 tr\u1ee3 v\u1ec7 sinh cho b\u1ec7nh nh\u00e2n v\u00e0 ng\u01b0\u1eddi cao tu\u1ed5i g\u1eb7p kh\u00f3 kh\u0103n khi s\u1eed d\u1ee5ng gi\u1ea5y v\u1ec7 sinh. M\u1eb7c d\u00f9 \u0111\u00e2y l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng m\u1edbi m\u1ebb, doanh s\u1ed1 Wash Air Seat<\/strong> th\u1eddi \u0111i\u1ec3m \u0111\u00f3 r\u1ea5t \u1ea3m \u0111\u1ea1m v\u00e0 kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang tr\u00ean th\u1ecb tr\u01b0\u1eddng\u200b.<\/p>\n\n\n

\n
\"N\u1eafp
Chi\u1ebfc n\u1eafp r\u1eeda \u0111i\u1ec7n t\u1eed \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ebf gi\u1edbi<\/strong><\/figcaption><\/figure><\/div>\n\n\n

N\u0103m 1967, c\u00f4ng ty Nh\u1eadt B\u1ea3n n\u00f3i tr\u00ean mua l\u1ea1i b\u1eb1ng s\u00e1ng ch\u1ebf v\u00e0 quy\u1ec1n s\u1ea3n xu\u1ea5t Wash Air Seat<\/em>, \u0111\u1ed3ng th\u1eddi m\u1eddi TOTO<\/strong> tham gia s\u1ea3n xu\u1ea5t cho th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba Nh\u1eadt B\u1ea3n\u200b. Khi b\u1eaft tay v\u00e0o nghi\u00ean c\u1ee9u, c\u00e1c k\u1ef9 s\u01b0 TOTO nhanh ch\u00f3ng nh\u1eadn ra s\u1ea3n ph\u1ea9m nguy\u00ean b\u1ea3n c\u00f2n qu\u00e1 nhi\u1ec1u \u0111i\u1ec3m y\u1ebfu. Wash Air Seat<\/strong> c\u00f3 thi\u1ebft k\u1ebf c\u1ed3ng k\u1ec1nh, kh\u00f3 s\u1eed d\u1ee5ng, ph\u1ea3i b\u1eadt t\u1eaft th\u1ee7 c\u00f4ng \u0111\u1ec3 l\u00e0m n\u00f3ng n\u01b0\u1edbc. Nhi\u1ec7t \u0111\u1ed9 n\u01b0\u1edbc kh\u00f4ng \u1ed5n \u0111\u1ecbnh: d\u00f9ng m\u1ed9t l\u00fac th\u00ec n\u01b0\u1edbc n\u00f3ng c\u1ea1n, chuy\u1ec3n th\u00e0nh n\u01b0\u1edbc l\u1ea1nh, g\u00e2y kh\u00f3 ch\u1ecbu cho ng\u01b0\u1eddi d\u00f9ng\u200b. Th\u00eam v\u00e0o \u0111\u00f3, g\u00f3c phun c\u1ee7a v\u00f2i r\u1eeda ch\u01b0a ch\u00ednh x\u00e1c, nhi\u1ec1u khi x\u1ecbt sai v\u1ecb tr\u00ed c\u1ea7n l\u00e0m s\u1ea1ch. Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u0169ng k\u00e9m b\u1ec1n, h\u1ecfng sau v\u00e0i th\u00e1ng s\u1eed d\u1ee5ng, trong khi gi\u00e1 b\u00e1n l\u1ea1i qu\u00e1 cao so v\u1edbi thu nh\u1eadp c\u1ee7a \u0111a s\u1ed1 ng\u01b0\u1eddi d\u00e2n Nh\u1eadt l\u00fac b\u1ea5y gi\u1edd\u200b. Tr\u01b0\u1edbc nh\u1eefng h\u1ea1n ch\u1ebf \u0111\u00f3, nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 l\u1ebd s\u1ebd t\u1eeb b\u1ecf \u00fd t\u01b0\u1edfng n\u1eafp r\u1eeda v\u1ec7 sinh<\/em>. Nh\u01b0ng TOTO<\/strong> nh\u00ecn th\u1ea5y ti\u1ec1m n\u0103ng to l\u1edbn \u1ea9n sau s\u1ea3n ph\u1ea9m n\u00e0y.<\/p>\n\n\n\n

C\u1ea3i ti\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f2n thi\u1ebfu s\u00f3t<\/h2>\n\n\n\n

Gi\u1eefa th\u1eadp ni\u00ean 1970, TOTO quy\u1ebft \u0111\u1ecbnh kh\u00f4ng ch\u00f9n b\u01b0\u1edbc m\u00e0 mua l\u1ea1i s\u00e1ng ch\u1ebf \u0111\u1ec3 b\u1eaft tay v\u00e0o t\u00e1i thi\u1ebft k\u1ebf<\/strong> m\u1ed9t phi\u00ean b\u1ea3n ho\u00e0n to\u00e0n m\u1edbi\u200b. \u0110\u00e2y ch\u00ednh l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u cho h\u00e0nh tr\u00ecnh \u0111\u1ed5i m\u1edbi: TOTO huy \u0111\u1ed9ng c\u00e1c k\u1ef9 s\u01b0 h\u00e0ng \u0111\u1ea7u v\u00e0 c\u1ea3 nh\u00e2n vi\u00ean t\u1eeb nhi\u1ec1u b\u1ed9 ph\u1eadn c\u00f9ng tham gia d\u1ef1 \u00e1n n\u1eafp r\u1eeda \u0111i\u1ec7n t\u1eed<\/strong>. S\u1ef1 tham gia r\u1ed9ng r\u00e3i n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap thu th\u1eadp nhi\u1ec1u \u00fd ki\u1ebfn c\u1ea3i ti\u1ebfn m\u00e0 c\u00f2n t\u1ea1o n\u00ean tinh th\u1ea7n \u0111o\u00e0n k\u1ebft v\u00e0 quy\u1ebft t\u00e2m cao \u0111\u1ed9 trong to\u00e0n c\u00f4ng ty\u200b.<\/p>\n\n\n

\n
\"Toto
K\u1ef9 s\u01b0 c\u1ee7a TOTO \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 thi\u1ebft k\u1ebf b\u1ea3ng m\u1ea1ch t\u00edch h\u1ee3p \u0111\u1ec3 ph\u00e1t tri\u1ec3n h\u1ec7 \u0111i\u1ec1u h\u00e0nh \u0111i\u1ec7n t\u1eed t\u1ef1 \u0111\u1ed9ng<\/figcaption><\/figure><\/div>\n\n\n

The Golden Angle – g\u00f3c \u0111\u1ed9 v\u00e0ng<\/h2>\n\n\n\n

C\u00e1c chuy\u00ean gia c\u1ee7a TOTO \u0111\u00e3 \u201c\u0111\u1ea1i tu\u201d s\u1ea3n ph\u1ea9m t\u1eeb g\u1ed1c. Tr\u01b0\u1edbc h\u1ebft, h\u1ecd ph\u00e1t tri\u1ec3n m\u1ed9t b\u1ed9 \u0111i\u1ec1u khi\u1ec3n \u0111i\u1ec7n t\u1eed t\u00edch h\u1ee3p<\/strong> (vi m\u1ea1ch) \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a m\u1ecdi ch\u1ee9c n\u0103ng \u2013 t\u1eeb l\u00e0m n\u00f3ng n\u01b0\u1edbc, s\u01b0\u1edfi \u1ea5m b\u1ec7 ng\u1ed3i \u0111\u1ebfn \u0111i\u1ec1u khi\u1ec3n v\u00f2i phun v\u00e0 m\u00e1y s\u1ea5y kh\u00f4\u200b. Vi\u1ec7c s\u1eed d\u1ee5ng vi m\u1ea1ch gi\u00fap c\u00e1c ch\u1ee9c n\u0103ng ho\u1ea1t \u0111\u1ed9ng \u1ed5n \u0111\u1ecbnh, ch\u00ednh x\u00e1c<\/strong> v\u00e0 \u0111\u1ed3ng b\u1ed9 v\u1edbi nhau \u2013 m\u1ed9t \u0111\u1ed9t ph\u00e1 k\u1ebft h\u1ee3p gi\u1eefa l\u0129nh v\u1ef1c g\u1ed1m s\u1ee9 v\u1ec7 sinh v\u00e0 thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed\u200b. Ti\u1ebfp \u0111\u00f3, TOTO d\u1ed3n s\u1ee9c gi\u1ea3i quy\u1ebft \u201cb\u00e0i to\u00e1n\u201d g\u00f3c phun l\u00fd t\u01b0\u1edfng cho v\u00f2i r\u1eeda. \u0110\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u, h\u00e0ng tr\u0103m nh\u00e2n vi\u00ean t\u00ecnh nguy\u1ec7n tr\u1ef1c ti\u1ebfp th\u1eed nghi\u1ec7m c\u00e1c nguy\u00ean m\u1eabu n\u1eafp r\u1eeda ngay t\u1ea1i ph\u00f2ng th\u00ed nghi\u1ec7m. Sau nhi\u1ec1u l\u1ea7n ng\u1ea1i ng\u1ea7n r\u1ed3i c\u0169ng v\u01b0\u1ee3t qua, h\u01a1n 300 nh\u00e2n vi\u00ean<\/strong> \u0111\u00e3 tham gia v\u00e0 cung c\u1ea5p d\u1eef li\u1ec7u qu\u00fd b\u00e1u\u200b. K\u1ebft qu\u1ea3, c\u00e1c k\u1ef9 s\u01b0 TOTO t\u00ecm ra \u201cG\u00f3c \u0111\u1ed9 V\u00e0ng<\/strong>\u201d: 43 \u0111\u1ed9<\/strong> l\u00e0 g\u00f3c phun n\u01b0\u1edbc t\u1ed1i \u01b0u \u0111\u1ec3 l\u00e0m s\u1ea1ch v\u00f9ng ph\u00eda sau (v\u00e0 kho\u1ea3ng 53 \u0111\u1ed9<\/strong> cho ch\u1ebf \u0111\u1ed9 r\u1eeda ph\u00eda tr\u01b0\u1edbc d\u00e0nh cho n\u1eef gi\u1edbi)\u200b. G\u00f3c 43\u00b0 n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u1ea3m b\u1ea3o tia n\u01b0\u1edbc nh\u1eafm tr\u00fang v\u1ecb tr\u00ed c\u1ea7n v\u1ec7 sinh m\u1ed9t c\u00e1ch tho\u1ea3i m\u00e1i v\u00e0 hi\u1ec7u qu\u1ea3<\/strong>, m\u00e0 c\u00f2n ng\u0103n ng\u1eeba n\u01b0\u1edbc b\u1eafn ng\u01b0\u1ee3c l\u00e0m b\u1ea9n v\u00f2i \u2013 m\u1ed9t chi ti\u1ebft nh\u1ecf nh\u01b0ng v\u00f4 c\u00f9ng quan tr\u1ecdng v\u1ec1 v\u1ec7 sinh.<\/p>\n\n\n

\n
\"g\u00f3c
G\u00f3c \u0111\u1ed9 v\u00e0ng c\u1ee7a n\u1eafp r\u1eeda \u0111i\u1ec7n t\u1eed<\/strong><\/figcaption><\/figure><\/div>\n\n\n

Ra \u0111\u1eddi Washlet G (1980) \u2013 B\u01b0\u1edbc ngo\u1eb7t l\u1ecbch s\u1eed<\/strong><\/h2>\n\n\n\n

Sau nhi\u1ec1u n\u0103m \u1ea5p \u1ee7 v\u00e0 th\u1eed nghi\u1ec7m, n\u0103m 1980 TOTO ch\u00ednh th\u1ee9c ra m\u1eaft Washlet G<\/strong> \u2013 chi\u1ebfc n\u1eafp r\u1eeda b\u1ed3n c\u1ea7u \u0111i\u1ec7n t\u1eed cao c\u1ea5p \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ebf gi\u1edbi<\/strong>\u200b. C\u00e1i t\u00ean \u201cWASHLET\u201d<\/strong> \u0111\u01b0\u1ee3c gh\u00e9p t\u1eeb c\u1ee5m \u201cLet\u2019s Wash\u201d<\/em> (h\u00e3y r\u1eeda s\u1ea1ch), c\u00f2n ch\u1eef \u201cG\u201d<\/strong> vi\u1ebft t\u1eaft c\u1ee7a \u201cGorgeous\u201d<\/em> (sang tr\u1ecdng, tuy\u1ec7t v\u1eddi)\u200b. Ngay khi v\u1eeba tr\u00ecnh l\u00e0ng, Washlet G \u0111\u00e3 g\u00e2y ti\u1ebfng vang l\u1edbn: ng\u01b0\u1eddi ti\u00eau d\u00f9ng Nh\u1eadt B\u1ea3n h\u00e0o h\u1ee9ng \u0111\u00f3n nh\u1eadn s\u1ea3n ph\u1ea9m m\u1edbi m\u1ebb n\u00e0y, khi\u1ebfn doanh s\u1ed1 b\u00e1n h\u00e0ng t\u0103ng v\u1ecdt<\/strong> v\u00e0 g\u1ea7n nh\u01b0 ch\u00e1y h\u00e0ng<\/strong> ngay sau khi ra m\u1eaft\u200b. R\u00f5 r\u00e0ng, nhu c\u1ea7u th\u1ef1c s\u1ef1 v\u1ec1 m\u1ed9t thi\u1ebft b\u1ecb v\u1ec7 sinh ti\u00ean ti\u1ebfn, ti\u1ec7n nghi \u0111\u00e3 \u0111\u01b0\u1ee3c TOTO kh\u01a1i d\u1eady th\u00e0nh c\u00f4ng.<\/p>\n\n\n

\n
\"WASHLET
WASHLET G \u2013 chi\u1ebfc n\u1eafp r\u1eeda cao c\u1ea5p \u0111\u1ea7u ti\u00ean<\/strong><\/figcaption><\/figure><\/div>\n\n\n

Tuy nhi\u00ean, kh\u00f4ng l\u00e2u sau th\u00e0nh c\u00f4ng ban \u0111\u1ea7u, TOTO ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t kh\u1ee7ng ho\u1ea3ng b\u1ea5t ng\u1edd<\/strong>. Ch\u1ec9 ch\u01b0a \u0111\u1ea7y ba th\u00e1ng sau khi s\u1eed d\u1ee5ng, nhi\u1ec1u kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u ph\u00e0n n\u00e0n r\u1eb1ng tia n\u01b0\u1edbc \u1ea5m c\u1ee7a Washlet G d\u1ea7n tr\u1edf th\u00e0nh n\u01b0\u1edbc l\u1ea1nh<\/strong>\u200b. L\u1ed7i k\u1ef9 thu\u1eadt n\u00e0y khi\u1ebfn tr\u1ea3i nghi\u1ec7m b\u1ecb gi\u1ea3m s\u00fat v\u00e0 \u0111e d\u1ecda uy t\u00edn c\u1ee7a s\u1ea3n ph\u1ea9m m\u1edbi. \u0110\u1ee9ng tr\u01b0\u1edbc nguy c\u01a1 \u0111\u00f3, T\u1ed5ng gi\u00e1m \u0111\u1ed1c TOTO th\u1eddi b\u1ea5y gi\u1edd \u2013 \u00f4ng Katsuji Yamada \u2013 \u0111\u00e3 c\u00f3 m\u1ed9t quy\u1ebft \u0111\u1ecbnh t\u00e1o b\u1ea1o<\/strong>: thu h\u1ed3i v\u00e0 thay m\u1edbi to\u00e0n b\u1ed9<\/strong> c\u00e1c s\u1ea3n ph\u1ea9m Washlet G b\u1ecb l\u1ed7i cho kh\u00e1ch h\u00e0ng, thay v\u00ec ch\u1ec9 s\u1eeda ch\u1eefa t\u1ea1m th\u1eddi\u200b. \u0110\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i th\u1ec3 hi\u1ec7n tinh th\u1ea7n tr\u00e1ch nhi\u1ec7m v\u00e0 cam k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng tuy\u1ec7t \u0111\u1ed1i c\u1ee7a TOTO, m\u1eb7c cho chi ph\u00ed cho vi\u1ec7c thay th\u1ebf kh\u1ed5ng l\u1ed3. Quy\u1ebft \u0111\u1ecbnh d\u0169ng c\u1ea3m n\u00e0y \u0111\u00e3 c\u1ee9u v\u00e3n ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Nh\u1eadt B\u1ea3n: kh\u00e1ch h\u00e0ng th\u1ea5y r\u1eb1ng TOTO lu\u00f4n \u0111\u1ee9ng sau s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u00e0 s\u1eb5n s\u00e0ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m khi c\u00f3 s\u1ef1 c\u1ed1\u200b. Nh\u1edd v\u1eady, Washlet kh\u00f4ng nh\u1eefng kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng x\u1ea5u, m\u00e0 c\u00f2n ti\u1ebfp t\u1ee5c c\u1ee7ng c\u1ed1 danh ti\u1ebfng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ef1 t\u1eadn t\u00e2m<\/strong> c\u1ee7a TOTO tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c marketing t\u00e1o b\u1ea1o \u0111\u01b0a Washlet t\u1edbi g\u1ea7n c\u00f4ng ch\u00fang<\/strong><\/h2>\n\n\n\n

Sau khi \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, TOTO chuy\u1ec3n sang m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn kh\u00f4ng k\u00e9m: thay \u0111\u1ed5i quan ni\u1ec7m c\u1ee7a c\u00f4ng ch\u00fang<\/strong> v\u1ec1 vi\u1ec7c v\u1ec7 sinh b\u1eb1ng n\u01b0\u1edbc. V\u00e0o \u0111\u1ea7u th\u1eadp ni\u00ean 1980, qu\u1ea3ng c\u00e1o c\u00e1c s\u1ea3n ph\u1ea9m toilet tr\u00ean truy\u1ec1n h\u00ecnh l\u00e0 \u0111i\u1ec1u hi\u1ebfm th\u1ea5y \u2013 ch\u1ee7 \u0111\u1ec1 v\u1ec7 sinh c\u00e1 nh\u00e2n kh\u00e1 nh\u1ea1y c\u1ea3m v\u00e0 \u00edt \u0111\u01b0\u1ee3c nh\u1eafc c\u00f4ng khai. D\u00f9 v\u1eady, TOTO quy\u1ebft \u0111\u1ecbnh ti\u00ean phong ph\u00e1 v\u1ee1 r\u00e0o c\u1ea3n n\u00e0y b\u1eb1ng m\u1ed9t chi\u1ebfn d\u1ecbch marketing t\u00e1o b\u1ea1o<\/strong>. Ngay trong khung gi\u1edd v\u00e0ng tr\u00ean truy\u1ec1n h\u00ecnh Nh\u1eadt B\u1ea3n, c\u00e1c qu\u1ea3ng c\u00e1o v\u1ec1 Washlet b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a \u0111\u00f4ng \u0111\u1ea3o c\u00f4ng ch\u00fang\u200b.<\/p>\n\n\n\n

T\u1ea5t nhi\u00ean, nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y ban \u0111\u1ea7u g\u00e2y ph\u1ea3n \u1ee9ng tr\u00e1i chi\u1ec1u: nhi\u1ec1u ng\u01b0\u1eddi t\u00f2 m\u00f2 th\u00edch th\u00fa, nh\u01b0ng c\u0169ng c\u00f3 kh\u00f4ng \u00edt \u00fd ki\u1ebfn e ng\u1ea1i. B\u1ecf qua nh\u1eefng ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c ban \u0111\u1ea7u, ban l\u00e3nh \u0111\u1ea1o TOTO ki\u00ean \u0111\u1ecbnh v\u1edbi m\u1ee5c ti\u00eau gi\u00e1o d\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong> v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ed9t ph\u00e1 c\u1ee7a m\u00ecnh\u200b. H\u1ecd tin r\u1eb1ng \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng ch\u1ea5p nh\u1eadn m\u1ed9t th\u00f3i quen m\u1edbi, tr\u01b0\u1edbc ti\u00ean ph\u1ea3i gi\u00fap h\u1ecd nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c l\u1ee3i \u00edch<\/strong> c\u1ee7a vi\u1ec7c r\u1eeda b\u1eb1ng n\u01b0\u1edbc. TOTO \u0111\u00e3 m\u1eddi Takashi Nakahata<\/strong> \u2013 m\u1ed9t gi\u00e1m \u0111\u1ed1c s\u00e1ng t\u1ea1o h\u00e0ng \u0111\u1ea7u Nh\u1eadt B\u1ea3n \u2013 v\u1ec1 d\u00e0n d\u1ef1ng chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 cho Washlet\u200b. Nakahata n\u1ed5i ti\u1ebfng nh\u1edd qu\u1ea3ng b\u00e1 th\u00e0nh c\u00f4ng nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 \u0111\u1ed9t ph\u00e1, v\u00e0 \u00f4ng hi\u1ec3u c\u1ea7n m\u1ed9t th\u00f4ng \u0111i\u1ec7p th\u1eadt s\u1ef1 ch\u1ea1m \u0111\u1ebfn suy ngh\u0129 ng\u01b0\u1eddi xem<\/strong>. Cu\u1ed1i c\u00f9ng, \u0111\u1ed9i ng\u0169 s\u00e1ng t\u1ea1o \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t th\u00f4ng \u0111i\u1ec7p \u0111\u01a1n gi\u1ea3n m\u00e0 s\u00e2u s\u1eafc: \u201cKhi tay b\u1ea1n b\u1ea9n, b\u1ea1n \u0111\u00e2u ch\u1ec9 lau b\u1eb1ng gi\u1ea5y \u2013 b\u1ea1n s\u1ebd r\u1eeda tay b\u1eb1ng n\u01b0\u1edbc. V\u1eady th\u00ec t\u1ea1i sao ch\u00fang ta l\u1ea1i ch\u1ec9 d\u00f9ng gi\u1ea5y cho vi\u1ec7c v\u1ec7 sinh? C\u01a1 th\u1ec3 c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c r\u1eeda s\u1ea1ch s\u1ebd nh\u01b0 v\u1eady<\/strong>.\u201d<\/em> Th\u00f4ng \u0111i\u1ec7p n\u00e0y \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i qua di\u1ec5n xu\u1ea5t c\u1ee7a m\u1ed9t n\u1eef di\u1ec5n vi\u00ean n\u1ed5i ti\u1ebfng c\u00f3 phong c\u00e1ch t\u1ef1 nhi\u00ean, ph\u00f3ng kho\u00e1ng\u200b. Qu\u1ea3ng c\u00e1o th\u1eb3ng th\u1eafn v\u00e0 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a Washlet nhanh ch\u00f3ng t\u1ea1o n\u00ean hi\u1ec7u \u1ee9ng truy\u1ec1n mi\u1ec7ng<\/strong> m\u1ea1nh m\u1ebd. C\u1ea3 n\u01b0\u1edbc Nh\u1eadt b\u1eaft \u0111\u1ea7u b\u00e0n lu\u1eadn v\u1ec1 \u201cc\u00f4ng ngh\u1ec7 toilet m\u1edbi\u201d c\u1ee7a TOTO. Nh\u1edd chi\u1ebfn l\u01b0\u1ee3c marketing d\u00e1m ngh\u0129 d\u00e1m l\u00e0m n\u00e0y, Washlet<\/strong> d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t kh\u00e1i ni\u1ec7m quen thu\u1ed9c v\u00e0 \u0111\u01b0\u1ee3c mong mu\u1ed1n b\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u1edf \u0111\u01b0\u1eddng cho doanh s\u1ed1 s\u1ea3n ph\u1ea9m t\u0103ng tr\u01b0\u1edfng b\u1ee9t ph\u00e1.<\/p>\n\n\n\n

\u201cTr\u1ea3i nghi\u1ec7m th\u1eed\u201d \u2013 Ch\u00eca kh\u00f3a chinh ph\u1ee5c kh\u00e1ch h\u00e0ng<\/strong><\/h2>\n\n\n\n

\u00dd t\u01b0\u1edfng d\u00f9ng n\u01b0\u1edbc \u0111\u1ec3 l\u00e0m s\u1ea1ch tuy h\u1ea5p d\u1eabn nh\u01b0ng \u0111\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng, tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf<\/strong> m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 h\u1ecd m\u00f3c h\u1ea7u bao. Hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, TOTO ti\u1ebfp t\u1ee5c tri\u1ec3n khai m\u1ed9t k\u1ebf ho\u1ea1ch s\u00e1ng t\u1ea1o kh\u00e1c: \u0111\u01b0a Washlet \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi m\u1ecdi ng\u01b0\u1eddi<\/strong> qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh tr\u1ea3i nghi\u1ec7m mi\u1ec5n ph\u00ed<\/strong>. H\u00e3ng \u0111\u00e3 s\u1eed d\u1ee5ng nh\u1eefng chi\u1ebfc xe l\u01b0u \u0111\u1ed9ng<\/strong> \u0111\u1eb7c bi\u1ec7t, trang b\u1ecb \u0111\u1ea7y \u0111\u1ee7 b\u00e0n c\u1ea7u v\u00e0 n\u1eafp Washlet b\u00ean trong, \u0111\u1ebfn \u0111\u1ed7 t\u1ea1i c\u00e1c khu v\u1ef1c c\u00f4ng c\u1ed9ng v\u00e0 c\u1eeda h\u00e0ng thi\u1ebft b\u1ecb v\u1ec7 sinh\u200b. T\u1ea1i \u0111\u00e2y, b\u1ea5t c\u1ee9 ai quan t\u00e2m c\u0169ng c\u00f3 th\u1ec3 b\u01b0\u1edbc l\u00ean xe v\u00e0 d\u00f9ng th\u1eed Washlet<\/strong>, c\u1ea3m nh\u1eadn tr\u1ef1c ti\u1ebfp c\u00e1c t\u00ednh n\u0103ng nh\u01b0 v\u00f2i x\u1ecbt r\u1eeda \u00eam \u00e1i, gh\u1ebf ng\u1ed3i \u1ea5m \u00e1p, s\u1ea5y kh\u00f4 t\u1ef1 \u0111\u1ed9ng… ngay t\u1ea1i ch\u1ed7. \u0110\u1ed9i ng\u0169 t\u01b0 v\u1ea5n c\u1ee7a TOTO lu\u00f4n s\u1eb5n s\u00e0ng h\u01b0\u1edbng d\u1eabn v\u00e0 gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc cho kh\u00e1ch tham quan\u200b.<\/p>\n\n\n\n

Kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf \u0111\u00f3, TOTO c\u00f2n \u00e1p d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh \u201cd\u00f9ng th\u1eed t\u1ea1i nh\u00e0\u201d<\/strong> v\u00f4 c\u00f9ng h\u1ea5p d\u1eabn. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u1eafp \u0111\u1eb7t Washlet d\u00f9ng th\u1eed trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh v\u00e0 \u0111\u01b0\u1ee3c ho\u00e0n tr\u1ea3 l\u1ea1i n\u1ebfu kh\u00f4ng h\u00e0i l\u00f2ng<\/strong>\u200b. K\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf r\u1ea5t kh\u1ea3 quan: h\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi mang Washlet v\u1ec1 d\u00f9ng th\u1eed \u0111\u1ec1u nhanh ch\u00f3ng \u201cph\u1ea3i l\u00f2ng\u201d<\/strong> s\u1ea3n ph\u1ea9m v\u00e0 quy\u1ebft \u0111\u1ecbnh gi\u1eef l\u1ea1i lu\u00f4n, t\u1ee9c l\u00e0 mua \u0111\u1ee9t, ch\u1ee9 kh\u00f4ng ho\u00e0n tr\u1ea3 n\u1eefa. Ch\u00ednh s\u00e1ch d\u00f9ng th\u1eed linh ho\u1ea1t n\u00e0y \u0111\u00e3 x\u00f3a tan r\u00e0o c\u1ea3n t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u00fap h\u1ecd y\u00ean t\u00e2m tr\u1ea3i nghi\u1ec7m c\u00f4ng ngh\u1ec7 m\u1edbi ngay trong kh\u00f4ng gian ri\u00eang t\u01b0 c\u1ee7a gia \u0111\u00ecnh. Nh\u1edd \u0111\u00f3, Washlet<\/strong> t\u1eebng b\u01b0\u1edbc chinh ph\u1ee5c \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f3 t\u00ednh nh\u1ea5t, chuy\u1ec3n h\u1ecd t\u1eeb t\u00f2 m\u00f2 sang tin t\u01b0\u1edfng v\u00e0 \u1ee7ng h\u1ed9 s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

Ph\u1ee7 s\u00f3ng t\u1eeb gia \u0111\u00ecnh \u0111\u1ebfn c\u00f4ng c\u1ed9ng<\/strong><\/h2>\n\n\n\n

Khi Washlet<\/strong> \u0111\u00e3 b\u1eaft \u0111\u1ea7u c\u00f3 ch\u1ed7 \u0111\u1ee9ng trong c\u00e1c h\u1ed9 gia \u0111\u00ecnh, m\u1ed9t hi\u1ec7u \u1ee9ng d\u00e2y chuy\u1ec1n th\u00fa v\u1ecb xu\u1ea5t hi\u1ec7n: ng\u01b0\u1eddi d\u00f9ng quen v\u1edbi ti\u1ec7n \u00edch c\u1ee7a Washlet \u1edf nh\u00e0 mong mu\u1ed1n m\u1ecdi n\u01a1i c\u00f4ng c\u1ed9ng c\u0169ng c\u00f3 Washlet<\/strong> \u0111\u1ec3 s\u1eed d\u1ee5ng. Nhu c\u1ea7u n\u00e0y th\u00fac \u0111\u1ea9y c\u00e1c doanh nghi\u1ec7p d\u1ecbch v\u1ee5 t\u1ea1i Nh\u1eadt B\u1ea3n nh\u1eadp cu\u1ed9c. Nhi\u1ec1u kh\u00e1ch s\u1ea1n, nh\u00e0 h\u00e0ng, trung t\u00e2m mua s\u1eafm, c\u1eeda h\u00e0ng<\/strong> th\u1eadm ch\u00ed s\u00e2n golf cao c\u1ea5p \u0111\u00e3 c\u00e2n nh\u1eafc l\u1eafp \u0111\u1eb7t n\u1eafp r\u1eeda Washlet trong nh\u00e0 v\u1ec7 sinh c\u1ee7a h\u1ecd nh\u1eb1m chi\u1ec1u l\u00f2ng kh\u00e1ch h\u00e0ng<\/strong>. TOTO nhanh ch\u00f3ng n\u1eafm b\u1eaft c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng theo h\u01b0\u1edbng B2B: h\u00e3ng \u0111\u01b0a ra c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t<\/strong> cho nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m c\u00f4ng c\u1ed9ng l\u1eafp \u0111\u1eb7t Washlet, \u0111\u1ed3ng th\u1eddi xu\u1ea5t b\u1ea3n \u201cB\u1ea3n \u0111\u1ed3 Washlet\u201d<\/strong> c\u00f4ng khai c\u00e1c \u0111\u1ecba ch\u1ec9 c\u00f3 trang b\u1ecb thi\u1ebft b\u1ecb n\u00e0y. Nh\u1edd t\u1ea5m b\u1ea3n \u0111\u1ed3 \u0111\u1ed9c \u0111\u00e1o, ng\u01b0\u1eddi d\u00e2n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm \u0111\u1ebfn nh\u1eefng n\u01a1i c\u00f3 nh\u00e0 v\u1ec7 sinh th\u00f4ng minh<\/strong> \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m s\u1ef1 ti\u1ec7n nghi c\u1ee7a Washlet khi ra ngo\u00e0i.<\/p>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c ph\u1ee7 s\u00f3ng Washlet \u1edf n\u01a1i c\u00f4ng c\u1ed9ng \u0111\u00e3 t\u1ea1o ra m\u1ed9t v\u00f2ng l\u1eb7p ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c<\/strong>\u200b. C\u1ee5 th\u1ec3, khi nhi\u1ec1u \u0111\u1ecba \u0111i\u1ec3m c\u00f4ng c\u1ed9ng l\u1eafp \u0111\u1eb7t Washlet, ng\u00e0y c\u00e0ng c\u00f3 th\u00eam ng\u01b0\u1eddi \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u00e0 th\u1eed d\u00f9ng Washlet<\/strong> l\u1ea7n \u0111\u1ea7u \u1edf nh\u1eefng n\u01a1i n\u00e0y. Tr\u1ea3i nghi\u1ec7m \u1ea5n t\u01b0\u1ee3ng khi\u1ebfn h\u1ecd mong mu\u1ed1n s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m cho ch\u00ednh gia \u0111\u00ecnh m\u00ecnh. Ng\u01b0\u1ee3c l\u1ea1i, nh\u1eefng ai \u0111\u00e3 d\u00f9ng quen Washlet t\u1ea1i nh\u00e0 s\u1ebd \u01b0u ti\u00ean ch\u1ecdn c\u00e1c \u0111\u1ecba \u0111i\u1ec3m c\u00f3 Washlet khi \u0111i ra ngo\u00e0i, \u0111\u1ed3ng th\u1eddi y\u00eau c\u1ea7u<\/strong> nhi\u1ec1u n\u01a1i kh\u00e1c c\u0169ng trang b\u1ecb ti\u1ec7n \u00edch t\u01b0\u01a1ng t\u1ef1. C\u1ee9 nh\u01b0 v\u1eady, nhu c\u1ea7u t\u1eeb hai ph\u00eda gia \u0111\u00ecnh v\u00e0 c\u00f4ng c\u1ed9ng b\u1ed5 tr\u1ee3 cho nhau<\/strong> gi\u00fap doanh s\u1ed1 Washlet t\u0103ng tr\u01b0\u1edfng li\u00ean t\u1ee5c. \u0110\u1ebfn cu\u1ed1i nh\u1eefng n\u0103m 1980, t\u1eeb m\u1ed9t thi\u1ebft b\u1ecb xa l\u1ea1, Washlet \u0111\u00e3 d\u1ea7n tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n m\u1edbi<\/strong> cho nh\u00e0 v\u1ec7 sinh hi\u1ec7n \u0111\u1ea1i t\u1ea1i Nh\u1eadt B\u1ea3n.<\/p>\n\n\n\n

C\u1ea3i ti\u1ebfn c\u00f4ng ngh\u1ec7, \u0111\u1ed5i m\u1edbi kh\u00f4ng ng\u1eebng<\/h2>\n\n\n\n

M\u1ed9t trong nh\u1eefng l\u00fd do gi\u00fap Washlet gi\u1eef v\u1eefng v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u ch\u00ednh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi li\u00ean t\u1ee5c<\/strong> v\u1ec1 c\u00f4ng ngh\u1ec7 c\u1ee7a TOTO. K\u1ec3 t\u1eeb model Washlet G n\u0103m 1980, g\u1ea7n nh\u01b0 m\u1ed7i n\u0103m<\/strong> TOTO \u0111\u1ec1u b\u1ed5 sung nh\u1eefng t\u00ednh n\u0103ng m\u1edbi, n\u00e2ng c\u1ea5p tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng l\u00ean t\u1ea7m cao m\u1edbi. \u0110i\u1ec1u \u0111\u00e1ng n\u00f3i l\u00e0 ngay c\u1ea3 nh\u1eefng ch\u1ee9c n\u0103ng t\u01b0\u1edfng ch\u1eebng c\u01a1 b\u1ea3n nh\u1ea5t c\u1ee7a Washlet c\u0169ng l\u00e0 k\u1ebft tinh c\u1ee7a h\u00e0ng tr\u0103m c\u1ea3i ti\u1ebfn nh\u1ecf ph\u00eda sau<\/strong>\u200b. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng c\u1ed9t m\u1ed1c n\u1ed5i b\u1eadt trong h\u00e0nh tr\u00ecnh TOTO n\u00e2ng c\u1ea5p c\u00f4ng ngh\u1ec7 Washlet<\/strong> qua c\u00e1c n\u0103m:<\/p>\n\n\n\n